About Us
WHO WE ARE
Since our founding in 2007, our headquarters nestled in the vibrant heart of Hong Kong, Brandxcel has been at the forefront of innovation. As a boutique consultancy, we specialise in servicing clients in luxury, fashion, wellness, and the emerging lifestyle sector.
OUR EXPERTISE
Our extensive knowledge of the Greater China landscape has earned us recognition. At Brandxcel, we understand the importance of confidentiality. The majority of our assignments are highly confidential, and we take this trust very seriously. Our commitment to confidentiality is a cornerstone of our approach, ensuring that all client information is handled with the utmost care and professionalism.
OUR PROVEN TRACK RECORD
Since our establishment, the majority of our clients have chosen Brandxcel based on the strong recommendations and referrals from satisfied clients. We take immense pride in this, as it underscores our unwavering commitment to delivering exceptional results and the deep trust our clients place in our consultancy services.
Discover how we can assist you.
Meet Brenda Wang
An innovator in Luxury, Fashion & Wellness
BRENDA’S PROFESSIONAL JOURNEY
Brenda Wang's career in luxury, fashion, and wellness is marked by an unwavering commitment to innovation and excellence. Before founding Brandxcel in 2007, she held senior executive positions at esteemed organisations such as Duty Free Shoppers, Gucci Group, Nike International, and Harvey Nichols. Wang's corporate journey includes managing over ten Asia Pacific markets, pioneering expansion into Asian markets, and introducing innovative product categories for established brands. Notably, she spearheaded the establishment of large-scale retail operations, including the inaugural Harvey Nichols store in Asia.
VENTURES IN HEALTH AND WELLNESS
In 2019, Brenda Wang co-founded Bird, a brand dedicated to mental wellness, with a flagship meditation studio in Taikoo Place, Hong Kong. Bird serves as a beacon for sustainability and well-being, offering a modern, secular, and accessible approach to meditation. In 2023, Brenda introduced Clariity, a health and wellness platform tailor-made for busy professionals in search of balance. Clariity specialises in offline solutions, emphasising mental, physical, and emotional well-being. The platform's science-backed methods provide practical skills for everyday life and maintain exacting standards through a rigorous practitioner onboarding process.
STRATEGIC ADVISORY APPROACH
Brenda Wang's expertise and innovative approach form the bedrock of Brandxcel's consulting services, reshaping the retail and wellness sectors. Her achievements are a testament to her ability to drive progress and transformation, offering invaluable consulting services to clients in these industries.
“At Brandxcel, we enjoy building brands and transforming businesses. Our goal is to assist our clients in navigating the ever-changing retail landscape. What drives us? The ability to look ahead, foreseeing what's on the horizon. This forward-thinking approach defines our commitment to innovation and excellence.”
BRENDA WANG, FOUNDER